Our MISSION is to support the AWARENESS of and movement towards a PLANT-based, ORGANIC, LOCAL foods diet.

AWARENESS is “the state and ability to perceive, to feel or to be conscious.”  At times, it feels like a light coming in, and if it’s not continuously reinforced, after sometime it may fade.  Bringing this ability into our EVERYDAY life, in each INTERACTION, each CONVERSATION, each DECISION, each MOMENT, builds our awareness ‘muscle.’  When we bring awareness to the CHOICES we make in our LIFE, we become more consciously CONNECTED and RESPONSIBLE for OURSELVES, for our FAMILY, our COMMUNITY and our PLANET as a whole.  It’s probably the single most IMPORTANT component to creating a SHIFT in the way we LIVE.

Below is a list of documentaries to watch (if you haven’t already), and to return to every once in a while, to remind ourselves to BE and LIVE with AWARENESS – to recognize everything that has an EFFECT on our LIFE, and know that with this ABILITY we can make choices to CREATE and AFFECT what we want in life.

The Future of Food distills the complex technology and consumer issues surrounding major changes in the food system today -- genetically engineered foods, patenting, and the corporatization of food -- into terms the average person can understand. It empowers consumers to realize the consequences of their food choices on our future. Read more...

In Food, Inc., filmmaker Robert Kenner lifts the veil on our nation's food industry, exposing the highly mechanized underbelly that has been hidden from the American consumer with the consent of our government's regulatory agencies, USDA and FDA. Read more...

Irena Salina's award-winning documentary investigation into what experts label the most important political and environmental issue of the 21st Century - The World Water Crisis. Read more...

Farmageddon is the story of a mom whose son healed from all allergies and asthma after consuming raw milk, and real food from farms. It depicts people all over the country who formed food co-ops and private clubs to get these foods, and how they were raided by state and local governments. Read more...

EARTHLINGS is an award-winning documentary film about the suffering of animals for food, fashion, pets, entertainment and medical research. Considered the most persuasive documentary ever made, EARTHLINGS is nicknamed “the Vegan maker” for its sensitive footage shot at animal shelters, pet stores, puppy mills, factory farms, slaughterhouses, the leather and fur trades, sporting events, circuses and research labs. Read more...

Academy Award® Winner for Best Documentary of 2009, THE COVE follows an elite team of activists, filmmakers and freedivers as they embark on a covert mission to penetrate a remote and hidden cove in Taiji, Japan, shining a light on a dark and deadly secret. Utilizing state-of-the-art techniques, including hidden microphones and cameras in fake rocks, the team uncovers how this small seaside village serves as a horrifying microcosm of massive ecological crimes happening worldwide. Read more...

Honeybees have been mysteriously disappearing across the planet, literally vanishing from their hives.

Known as Colony Collapse Disorder, this phenomenon has brought beekeepers to crisis in an industry responsible for producing apples, broccoli, watermelon, onions, cherries and a hundred other fruits and vegetables. Commercial honeybee operations pollinate crops that make up one out of every three bites of food on our tables. Read more...

King Corn is a feature documentary about two friends, one acre of corn, and the subsidized crop that drives our fast-food nation. In the film, Ian Cheney and Curt Ellis, best friends from college on the east coast, move to the heartland to learn where their food comes from. Read more...

There's nothing they are leaving untouched: the mustard, the okra, the bringe oil, the rice, the cauliflower. Once they have established the norm: that seed can be owned as their property, royalties can be collected. We will depend on them for every seed we grow of every crop we grow. If they control seed, they control food, they know it – it's strategic. It's more powerful than bombs. It's more powerful than guns. Read more...

Inspired by a curiosity about our country's careless habit of sending food straight to landfills, the multi award-winning documentary DIVE! follows filmmaker Jeremy Seifert and friends as they dumpster dive in the back alleys and gated garbage receptacles of Los Angeles' supermarkets. In the process, they salvage thousands of dollars worth of good, edible food - resulting in an inspiring documentary that is equal parts entertainment, guerilla journalism and call to action. Read more...

When we walk into a supermarket, we assume that we have the widest possible choice of healthy foods. But in fact, over the course of the 20th century, our food system was co-opted by corporate forces whose interests do not lie in providing the public with fresh, healthy, sustainably-produced food. Fortunately for America, an alternative emerged from the counter-culture of California in the late 1960s and early 1970s, where a group of political anti-corporate protesters–led by Alice Waters–voiced their dissent by creating a food chain outside of the conventional system. Read more...

While examining the influence of the fast food industry, Morgan Spurlock personally explores the consequences on his health of a diet of solely McDonald's food for one month. Read more...

The fourteen-acre community garden at 41st and Alameda in South Central Los Angeles is the largest of its kind in the United States. Started as a form of healing after the devastating L.A. riots in 1992, the South Central Farmers have since created a miracle in one of the country’s most blighted neighborhoods. Growing their own food. Feeding their families. Creating a community. Read more...

Food Stamped is an informative and humorous documentary film following a couple as they attempt to eat a healthy, well-balanced diet on a food stamp budget. Through their adventures they consult with members of U.S. Congress, food justice organizations, nutrition experts, and people living on food stamps to take a deep look at America’s broken food system.  Read more...

Killer at Large: Why Obesity is America’s Greatest Threat, a new film addressing epidemic obesity in the United States, opens with a stirring speech by former surgeon general Dr. Richard Carmona who outlines in no uncertain terms that obesity is the single biggest terror currently facing the American public. Obesity rates in the United States have reached epidemic proportions in recent years. The Centers for Disease Control estimate that at least 110,000 people die per year due to obesity and 1/3 of all cancer deaths are directly related to it. Read more...

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet. Read more...

FORKS OVER KNIVES examines the profound claim that most, if not all, of the degenerative diseases that afflict us can be controlled, or even reversed, by rejecting our present menu of animal-based and processed foods. The major storyline in the film traces the personal journeys of a pair of pioneering yet under-appreciated researchers, Dr. T. Colin Campbell and Dr. Caldwell Esselstyn. Read more...

Food Beware: The French Organic Revolution. For the first time ever, our children are growing up less healthy than we are. As the rate of cancer, infertility and other illnesses linked to environmental factors climbs upward each year, we must ask ourselves: why is this happening? Read more...

The film explores the impact of globalization on the various wine-producing regions, and the influence of critics like Robert Parker and consultants like Michel Rolland in defining an international style. It pits the ambitions of large, multinational wine producers, in particular Robert Mondavi, against the small, single estate wineries who have traditionally boasted wines with individual character driven by their terroir. Read more...